Can Social Media be used for Social Good? (Harte of Marketing)

From Beth Harte:

“From what I have seen so far, social media gives non-profits the ability to reach out, spread the word, develop communities, and have conversations in ways that traditional marketing never could─or at least not in a way that wouldn’t potentially eat up an entire year’s marketing budget.”

Read more of what she has to say.

You can also read a profile of her on Social Media Today.

Social Media For Social Good: Follow Up (Connection Cafe)

Did you miss the webinar “Social Media for Social Good” on Dec 17? Register to receive a recording at: http://www.convio.com/socialgood. Both Emily Riley from Forrester Research and Beth Kanter from Beth’s Blog gave presentations.

Read an interview between James Young at Connetion Cafe and the presenters.

How to Use Social Media for Social Change (Read/Write/Web)

A good summary of some ways social media is being used for social good in 2008 with specific global campaigns cited.

Written by Sarah Perez / May 22, 2008 5:00 AM

Did you participate in the Twit-Out yesterday? Do you even know what that is? To get you up to speed, a handful of Twitter users, fed up with the regular outages of their favorite service, decided to band together to show Twitter some tough love by boycotting the service for a day. (Unfortunately, despite having fewer users on the service, Twitter still went down). However, in light of recent world events, it’s a shame that the cause the tech community has chosen to rally around is that of Twitter’s instability. Aren’t there more important things going on right now?

Instead of watching Twitter’s ups and downs, we the members of the tech community could be using our social media super-powers to make a real difference in the world. We know how to spread news fast, share images and videos, organize our friends, and empower others all by using the same social media tools that we use in our every day lives. Isn’t it time we put them to use towards a good cause? Below are some great examples as to how that can be done.

Read more…