Geoff Livingston will be teaching “Social Media for Social Good” at Georgetown University.
Here’s a sneak preview of the syllabus for MPPR-785-01, “Social Media for Social Good,” including the text books…
Social media offers organizations an indispensable tool set for a wide variety of philanthropic activities including activism, education, donor and volunteer development, and direct fundraising. Because of its inherently personal and community-based nature, social media provides an ideal canvas to work within, allowing causes to not just communicate, but also to activate and invigorate significant grassroots activity.
And here is his class reading list – perfect for anyone looking to better understand the use of social media for social good.
• Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, The Cluetrain Manifesto
• Seth Godin, Flipping the Funnel, nonprofit edition (eBook)
• Charlene Li and Josh Bernoff, Groundswell
• Geoff Livingston with Brian Solis, Now Is Gone
• Jack Trout and Al Ries, Positioning: The Battle for Your Mind
• Ben Rigby, Mobilizing Generation 2.0
• Malcolm Gladwell, The Tipping Point
• Allison Fine, Momentum