Tag Archives: Blog

Why Nonprofits Should Use Social Media

When it comes to marketing, nonprofits – like many companies – tend to go for the familiar. What do we know? What have we done in the past? Direct mail? Check. A print newsletter? Check. A fundraising event? Check.

Whether or not these tactics have actually been successful in the past, they tend to be the typical course of action. Even if they are not cost effective or time efficient, more often than not, everyone at an organization can at least agree on the statement “that’s the way we’ve always done it.”

business team standing

Unfortunately, today’s funders and constituents are no longer consuming their information in the same ways. Today’s marketing tactics are not familiar. So how does a nonprofit with limited capacity get up to speed?

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5-Part Social Media Process (Amy Sample Ward)

Amy Sample Ward blogs about nonprofit organizations and have distilled the process of moving forward with social media into 5 parts. Don’t let the simplicity of her ideas fool you – these are the foundational building blocks of any social media campaign (or marketing campaign or…) but are so often overlooked.

Her 5 parts are:

1. Audience

2. Resources

3. Success

4. Technology

5. Evaluation

Read what she has to say.

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