Tag Archives: Marketing

8 Quality Webinar Resources for Nonprofits

Looking for free or affordable learning opportunities regarding nonprofit work? Here are some webinars produced by reputable sources in the nonprofit sector, for the nonprofit sector.

1. Foundation Center – Some topics include an overview of the funding research process for individuals working in the arts, including visual and performing artists, creative writers, filmmakers, etc. and an introduction to the world of corporate support and to the effective utilization of the Foundation Center’s resources on corporate giving.

2. NTen – Topics include “Become a Facebook Rockstar” and “The Constituent Pyramid – Using Social Media To Convert Followers Into Supporters.”

3. Network for Good – A free training series on nonprofit marketing and online fundraising, supported by Network for Good and guest speakers.

4. Idealist – According to their web site, these webinars are “designed to help career service professionals understand and speak to the unique issues around the nonprofit career search.”

5. VolunteerMatch – This site’s Learning Center includes introductory and advanced nonprofit webinars from best practs for recruiting online to engaging pro bono and skilled volunteers.

6. TechSoup – These online seminars help to make technology make sense for nonprofits. Topics include online video, mobile technology for advocacy and activism and creating effective surveys.

7. GuideStar – This nonprofit reporting company offers a broad range of topics suitable for nonprofits and professionals who work with or provide services to the sector, some related to their site and services and other more general topics.

8. Wild Apricot – This software company produces quality content and webinars for nonprofits, both sessions to introduce their membership management tools as well as broader topics such as “Competing with Social Networks: Recruiting Members in the Facebook Age.”

When it comes to convenient and affordable learning opportunities, clearly webinars are a viable option for anyone involved in the nonprofit sector.

What webinars do you recommend for nonprofits?

 

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11 Reasons Why Nonprofits Don’t Use Social Media

This post originally appeared on Social Media Mama.

Baby EinsteinNonprofit organizations are discovering the power of social media, some faster than others. There was recently a lot of backlash over a post by Seth Godin titled The problem with non.

For many people, his words seemed unfair when he said that many nonprofits use excuses like “lack of resources” or a seemingly inherent “resistance to change” attitude to avoid social media. I have to say I agree with most of what he said, first because I experience what he has experienced every day as a speaker, teacher, and consultant to nonprofit organizations. And second, because even if you disagree, this conversation must happen again and again until things change for the better.

While I agree with most of what Seth says in his post, I don’t agree with this statement:

Of course, some folks, like charity: water are stepping into the void and raising millions of dollars as a result. They’re not necessarily a better cause, they’re just more passionate about making change.

Seth, it isn’t MORE PASSION that makes a group like charity: water effective at stepping into the void. It is because they more fully embrace the changes in the ways we communicate. I’m sure nobody at charity: water will claim more passion for their cause than folks busting their tails for other good causes. I’m sure everybody at charity: water will say their buy-in to understand, use and leverage social media tools and the new ways we all communicate made a huge difference.

For the record, on a near daily basis I hear these things from people working in the nonprofit sector:

11 Reasons Nonprofits Give For Not Using Social Media

1. I don’t understand it.

2. I don’t have time.

3. We don’t have the resources.

4. We don’t even know where to start.

5. It’s overwhelming.

6. I can’t figure out how to use it for my organization.

7. There are legal issues we can’t sort out.

8. I don’t know how to avoid the “crazies.”

9. Our firewall won’t let us use these tools.

10. We’re still trying to figure out how to update our web site.

11. We are afraid our employees will waste time with these tools.

Personally, I have solid, reasonable, practical tips to overcome each of the above (which will be an upcoming blog post).

Back to Seth Godin’s post. I whole heartedly agree with this statement:

The marketing world has changed completely. So has the environment for philanthropic giving. So have the attitudes of a new generation of philanthropists. But if you look at the biggest charities in the country, you couldn’t tell. Because they’re ‘non’ first, change second.

Anyone involved with a nonprofit or any consultant working with a nonprofit who DISAGREES with the above – i.e. the fact that many nonprofits are ‘non’ first, change second –  consider yourself LUCKY to be working in an environment where the fear of change does not dominate, especially of changing and new technologies.

For those of us who are not so lucky – meaning we witness this fear day after day – it is up to us to be the teachers. Evangelizing social media, no matter how passionate, can fall on deaf ears when others are listening through a filter of fear. We need to step back, dial down our enthusiasm for a moment, hold someone’s hand (figuratively and in some cases literally), and present sensible and rational reasons WHY and HOW a nonprofit can use social media regardless of resource limits and regardless of fear.

Channel the fear you encounter from others into something more like caution so that they at least try something; dipping a toe in a pool before they swim in an ocean.

It is up to us to lead the way. If nonprofits – organizations charged with good work for good causes – are behind when it comes to social media, it is OUR FAULTS.

What are YOU doing to help nonprofit organizations get up to speed with today’s technologies and communications tools?

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5-Part Social Media Process (Amy Sample Ward)

Amy Sample Ward blogs about nonprofit organizations and have distilled the process of moving forward with social media into 5 parts. Don’t let the simplicity of her ideas fool you – these are the foundational building blocks of any social media campaign (or marketing campaign or…) but are so often overlooked.

Her 5 parts are:

1. Audience

2. Resources

3. Success

4. Technology

5. Evaluation

Read what she has to say.

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